Purpose & Intention

BetaWolf Media was established in 2012 in San Diego, Ca out of desire to empower brands to pay-it-forward so we could leave this world better than we found it.

After working at the San Diego PBS affiliate for almost a decade, I went on to work with one of the number one marketing agencies and experienced inefficient work practices that didn’t mirror the service fees and outcome of projects produced.

The common thread was a clear disconnect between purpose and intention, so I created a space that would and BetaWolf Media was born.

I wanted to serve brands that valued purpose and intention and understood the power of giving back.

We started from an idea and grew by word of mouth with limited resources, heart and massive action.

We now work with individuals who don’t pass the buck, are accountable and ultimately have a philanthropic vein in their DNA.

Today, BWM is a privately held female-owned and operated cause-focused marketing & publicity agency that collaborates with other creatives worldwide developing 360 marketing and publicity campaigns that focus on amplifying causes that matter.

While our projects evolve, our purpose and intention remains the same.

Sarah Figueroa
Founder, BetaWolf Media